This was the case in a recent article by Mark Trumbull, a staff writer for The Christian Science Monitor. It’s seems there is almost no one out there in the digital media world (including myself) that can resist discussing Muto.
Through his blogging for Gawker, Muto made some pretty heavy comments about the journalistic ethics of his employer, right down to using the nasty “B” word, bias.
Basically, Muto decided he was fed up with his employer Fox News and decided to start blogging about it. He also posted some video of outtakes that had never aired, and used his daily interactions as a producer to “expose” the bias of FoxNews, and in some instances, specifically their website.
Trumbull shared in his article what Muto wrote for Gawker, “…The plan was simple: Get hired, keep my head down and my views to myself, work for a few months, build my resume, then eventually hop to a new job that didn’t make me cringe every morning when I looked in the mirror.”
Trumbull questions whether or not Muto is a whistle-blower, or a “disloyal self-promoter”.
In truth, I’m not sure why this is news and I don’t think Muto is a whistle-blower, nor a disloyal self-promoter. Okay, maybe the worst self promoter in the history of people looking for their 15 minutes of fame.
As a news consumer, I’ve concluded that most of the media powerhouses out there like MSNBC, FoxNews, CNN, and the like, all practice what I would say is some form of political bias. I know plenty of people who watch these programs and can figure out that Fox leans to the conservative right and the others, for the most part, lean left and liberal. This is not a surprise. So I’m afraid Muto’s “revelations” about his employer of 8 years is not exactly breaking news.
This is also why I think, many people are looking to local news, and other sources, like the wide variety of news aggregators on the web, for their information. Why shouldn’t they?
Despite the ocean of cognitive dissonance viewers find themselves bobbing around in and the myopic view of what the public considers news, this network, as well as all the others will continue to thrive. Largely, because they successfully pass off what is truly opinion, as factual news. They are all guilty of portraying their “talking heads” as if they were anchors delivering hard news they consider important and relevant to the public.
If you can differentiate between what is news and what is opinion, you will do just fine. Mind you, there is nothing wrong with having an honest debate and broadcasting opinions as long as the opinions are represented as such.
This blog for example, is simply my interpretation of the news about the news. When I can, I offer up fact based evidence to support my view and when I can’t, well…it’s just my opinion and you can take it or leave it. This opinion should however, never be motivated by my personal political views or other beliefs. It must be an intelligent discussion of the information presented, and that is why I believe at this point in the game, Muto is a mute point.
His 15 minutes are more like 5, and I look forward to when the news outlets move on to more relevant and newsworthy subjects.